Veod vehu haikkar

An Israeli guest once visited the Rebbe for the first time, and attended his first farbrengen. After the farbrengen was over, his host noticed that he was very excited. ‘What did you get so impressed by?’, he asked him, ‘I didn’t think that you understood any Yiddish?’

‘I don’t,’ was the visitors reply, ‘but there was one Hebrew phrase that the Rebbe was constantly repeating, from which I gathered what his entire philosophy is, and this was enough to excite me. The Rebbe continuously repeated the phrase “ve’od vehu ha’ikkar”. From this I understood that the Rebbe’s philosophy is that the ikkar, the main thing, is “ve’od” to always increase, to do a little more and a little more!’